Unnecessary Product Of The Year

Sunday, March 11, 2007, 1:02 PM

As if bottled mineral water wasn't as unnecessary, expensive and a ridiculous status symbol to boot (Hey! Look at me! I'm drinking expensive bottled water! No drinking out of the tap for me!), some bright spark has taken it one step further. Introducing "Aqua Dog", water for dogs with a splash of beef.

I struggle to understand the reasoning behind this niche marketing. I can only muse that, somewhere, someone believed that they had a brief moment of genius to think of producing this doggie delicacy.

Once again my faith in the intelligence of the average person takes a hit.

And so, Aqua Dog recieves my nomination for Unnecessary Product Of The Year. But of course, if you have your own nomination for Unnecessary Product Of The Year, I implore you to drop a comment into the box provided, or send your photographic evidence to couchculture hotmail.com. Although something tells me that Aqua Dog will be hard to beat.